For Tableau / Churn Risk Management

What is Churn Risk Management?

The churn rate, also known as the rate of attrition or customer churn, is the rate at which customers or subscribers stop using a product or service over a specified period. The churn rate is typically expressed as a percentage and is used to assess customer retention and the health of a business.

The higher your churn rate, the more customers stop buying from your business. The lower your churn rate, the more customers you retain. Typically, the lower your churn rate, the better.

The churn rate is a vital metric for businesses to monitor and manage. Reducing churn through effective customer retention strategies is often more cost-effective than acquiring new customers, making it a key focus for many companies, across multiple segments, looking to sustain and grow their business.

With this in mind, many clients are concerned about keeping their churn reports updated, accessible, and available in a structured, effective, and intuitive way.

Churn Risk Management use case requires most of the time that churn occurrences are categorized allowing to establish a better picture of the past but also allowing to better predict the likelihood of churn in the future.

Challenges

Tableau helps visualize this information and can even be integrated with machine learning algorithms that can estimate the probability of churn. So, the main challenge is how can you input the categorization, so this forecasting becomes more accurate. Agility and an excellent user experience, for instance by allowing to submit the categorization in bulk, are key to simplify the process and ensure there are no blockers to obtaining this information.

Tableau’s lack of out-of-the-box ability to capture user inputs increases the complexity making these processes more challenging.

How can Write-Back Help you?

To address this need, Write-Back has the data grid. The multi-row input table of the data grid form allows users to input data row by row, like a spreadsheet. This format is particularly useful when working with large sets of data or when it is necessary to input multiple records simultaneously.

A data grid form provides a structured layout for entering data, making it easier for users to input information consistently and accurately. The form can include various types of data fields such as text, numbers, and dropdown menus.

Overall, a data grid form simplifies and enhances the data submission process by providing a structured and user-friendly interface for collecting, validating, organizing, and submitting data.

Having the ability to make Tableau a collaborative tool that facilitates processes that tend to be complex and time-consuming, opens up endless possibilities.