What is Churn Risk Management?
The churn rate, also known as the rate of attrition or customer churn, is the rate at which customers or subscribers stop using a product or service over a specified period. The churn rate is typically expressed as a percentage and is used to assess customer retention and the health of a business.
The higher your churn rate, the more customers stop buying from your business. The lower your churn rate, the more customers you retain. Typically, the lower your churn rate, the better.
The churn rate is a vital metric for businesses to monitor and manage. Reducing churn through effective customer retention strategies is often more cost-effective than acquiring new customers, making it a key focus for many companies, across multiple segments, looking to sustain and grow their business.
With this in mind, many clients are concerned about keeping their churn reports updated, accessible, and available in a structured, effective, and intuitive way.
Churn Risk Management use case requires most of the time that churn occurrences are categorized allowing to establish a better picture of the past but also allowing to better predict the likelihood of churn in the future.
Tableau helps visualize this information and can even be integrated with machine learning algorithms that can estimate the probability of churn. So, the main challenge is how can you input the categorization, so this forecasting becomes more accurate. Agility and an excellent user experience, for instance by allowing to submit the categorization in bulk, are key to simplify the process and ensure there are no blockers to obtaining this information.
Tableau’s lack of out-of-the-box ability to capture user inputs increases the complexity making these processes more challenging.
How can Write-Back Help you?
To address this need, Write-Back has the data grid. The multi-row input table of the data grid form allows users to input data row by row, like a spreadsheet. This format is particularly useful when working with large sets of data or when it is necessary to input multiple records simultaneously.
A data grid form provides a structured layout for entering data, making it easier for users to input information consistently and accurately. The form can include various types of data fields such as text, numbers, and dropdown menus.
Overall, a data grid form simplifies and enhances the data submission process by providing a structured and user-friendly interface for collecting, validating, organizing, and submitting data.
Having the ability to make Tableau a collaborative tool that facilitates processes that tend to be complex and time-consuming, opens up endless possibilities.
Use Cases / Commenting
What is Commenting?
Qualitative analysis plays an important part in any analytics process. It is possible to give more context by providing additional information, going beyond what the numbers immediately state. Having specialists commenting on existing analysis and putting it into context for other users means that everyone will get more value from the analysis and be more effective in communication. By establishing a commenting procedure, you ensure more collaboration around the analytics solution and get more value out of it.
On Tableau, while we can place comments on a dashboard, these cannot be associated with a particular filter. This means that, for instance, if you place a comment on a particular month, it will be displayed even when you move to the next one. This can sometimes be confusing and does not give you the full picture.
How can Write-Back help you
Write-Back is a great solution for commenting; you can have users providing their input and simply associate it across the board with any filters selected. You are free to choose the form fields and the association with filters meaning it will always be straightforward to fill it in and interpret it. The best thing is that it all gets stored on your database, and you can then use the information in any visualization. Besides this, you can even distinguish who is entitled to comment and users who can only see comments.
Commenting is key to providing more context on complex analyses; with Write-Back, you can take it to the next level and do everything from Tableau dashboards.